I am Lana Cheng, the founder and designer of Hipoka. I was graduated from Istituto Marangoni, Milan as a fashion design student. I think fashion should not be something just popular at the moment, a good design is always timeless. That’s why I wanted to start a fun,and timeless fashion company that does not follow trend, instead of creating trend. Socks is always the part of clothing that people normally neglact, and it is something that I think can make a big difference in someone’s style. That’s why Hipoka was born in 2018. I find inspirations from the best of classic and vintage elements – whether it’s paintings, patterns, colors, architecture, or fashion. Then mix it with modern design, puts a spin on the classics, and make things that help show your personality, and bring out the best in you. The logo is a hippopotamus with crossed bones. Like the hippo, we are tough. And like the crossed bones, we are true to who we are. We want you to be true to yourself. Wear something that makes you happy. Don’t let other people define you; remember you are beautiful, unique, and timeless. Be true to yourself, be part of Hipoka Family.

— Lana Cheng